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Thought Leadership

Updating the Marketing Message For Your Firm- Part 2: Your Website

thoughtleadercJune 15, 2022
Having a compelling website is paramount, and it starts with a clear brand message on the home page. Mythbuster: your website is all about you. Wrong, it’s about your client. Think about the last website you saw today. Did you read the history of that company? Did you care? If you read anything at all, […]
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Updating the Marketing Message For Your Firm- Part 1: Where To Start

thoughtleadercJune 29, 2022
When was the last time you updated your marketing message? I know- tax season has been all consuming this year, but it’s over! Once your wounds heal, and you come up for air, it's time to focus on your business. And, as we navigate how to shift from compliance to advisory work, one of the […]
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5 Easy Ways To Market Your Firm During Tax Season (and Why You Should)

thoughtleadercJune 29, 2022
Why should you even be thinking about marketing your firm during tax season? You’re busy, exhausted, and you can’t see light at the end of the tunnel yet. There’s an elephant in the room that is soooo tempting to ignore with the pressure of tax season bearing down. That elephant has a name- it’s COMPETITION. […]
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